SambaTech Chooses BuyDRM's KeyOS Digital Rights Platform to Power their Pay Media Offering

Brazilian Media Services Provider to Offer KeyOS Pay Media Platform to customers throughout South America

AUSTIN, Texas, November 6, 2007 -- BuyDRMT, a media services innovator, helping companies market, monetize and monitor pay media content, has been selected by SambaTech to provide their KeyOS Pay Media Platform with Digital Rights Management services.

KeyOS services have been seamlessly integrated into SambaTech's Liquid Platform- a media management console that offers CMS, file distribution through a robust GridNetwork and granular reporting. Using KeyOS, SambaTech's customers will now be able to offer secure Windows Media Audio and Video files to their end-users in 5 distinct business models, including PPV, Subscription, Token, Ad-Supported and Marketing.

With the launch of the Microsoft PlayReady DRM for SilverLight offering in early '08, SambaTech Brazils's offering will extend to include the secure delivery of games, images and ringtones and a wider range of audio and video codecs including, WMA/WMV, AAC and H.264.

Gustavo Caetano, CEO and Founder of Samba Tech said, "This new partnership will in turn make Samba Tech's service offering more valuable, productive and safe for our customers. BuyDRM is the right partner for us and our clients."

Christopher Levy, CEO and Founder of BuyDRM said, "The integration of KeyOS into SambaTech's LIQUID Platform will provide their customers with a turnkey pay media offering, uniquely equipped to meet their customer's media distribution needs. We look forward to expanding our offering in South America at a time when the market is very dynamic."

About BuyDRM

BuyDRM, a division of Austin, Texas based NFA Group Inc., was founded in 2001 to meet the needs of the rapidly expanding pay media industry. Its flagship product KeyOS is offered as both a service and solution, representing extensive research, development and practical commercial use in deploying digital rights management technology. BuyDRM is a preeminent provider of Microsoft DRM technology and a featured Microsoft Partner, with more than 150 customers in the entertainment industry as well as in enterprise and education solutions. BuyDRM's founder and CEO, Christopher Levy, is a three-time recipient of the Microsoft MVP award for Digital Media with a focus on DRM. His blog about DRM is located at http://thedrmblog.com . http://www.buydrm.com.

About SambaTech

SambaTech, was established in 2004 to service the exploding Latin America Mobile and Online digital market, and provides media services to corporations, telecom carriers and Internet portals. SambaTech has local offices in Argentina, Brazil and Chile and a wide distribution network that includes Venezuela, Ecuador, Uruguay, Colombia, Peru and Mexico. Acknowledged by its high innovation capacity and agility, SambaTech merges technology, simplicity and design for the benefit for its partners and customers. The company's solutions in the areas of file security, high density file hosting and robust delivery have helped many companies in different sectors to better explore the possibilities that the internet and mobile phone technologies have to offer. SambaTech employs the newest streaming and delivery technology, offering solutions focused on the delivery of media to mobile handsets and PC's.

http://sambatech.com.br/en/index.php

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