BigFlix Selects BuyDRM's KeyOS Smooth DRM Service To Support India's Largest VOD Site

Improved Offering Enables Encrypted Online and Offline Support For Smooth Streaming.

Austin, TexasNovember 1st, 2010 — BuyDRM™, a pioneer in DRM technologies for pay-media operators, announced today that BigFLIX, India's largest VOD site, serving 3 million unique users per month and 25 million users globally will soon support encrypted smooth streaming and downloads to the Intel-based Macs and PCs. The KeyOS Platform's expansive feature set enables quick-to-market deployments of premium encrypted video content in the Windows Media and Smooth Streaming formats.

Previously relied on the global standard KeyOS Windows Media DRM solution from BuyDRM. The recent release of offline secure playback of smooth streaming content, protected by Microsoft PlayReady technology, has created an entirely new marketplace for where users can both stream and download content securely. KeyOS enables the ability to maintain one volume of encrypted content which can be used for both streaming and downloads. Using the Silverlight based video player solution provided with the KeyOS Smooth DRM Service, can provide one download application that provides both in-browser and out-of-browser (OOB) functionality to their end-users.

"We originally selected BuyDRM to secure our Windows Media content. Now that the KeyOS Smooth DRM offering supports offline playback and compatibility with the PIFF / UltraVioletTM specification, we decided to upgrade our services" said Sanjeev Singhal, CTO, "We look forward to providing our massive audience with portable offline playback using KeyOS."

" has a massive and diverse audience who have a passion for their digital media and using this new service they can experience their digital media in more ways" said Christopher Levy, CEO and Founder, BuyDRM. "'s offering is a great examples of how transparent technologies like Smooth DRM enable new studio-compliant business models which consumers prefer" Levy added.

"PlayReady is designed to provide robust protection for high quality content, while helping ensure a seamless and enjoyable experience for viewers," said Bill Wittress, Director of business development, Media Platforms Business, Microsoft Corp. "In adopting Silverlight and PlayReady for its content delivery, is poised to bring new video experiences - online and offline - to millions of viewers around the world."

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and education industries with customers spanning the globe. With 11 years of market-leading experience in implementing commercial DRM solutions and media technologies, BuyDRM™ has amassed substantial success stories for many of today’s largest brands. Television networks, movie studios, cable MSO's, Telcos, and premium content distributors use BuyDRM's™ award-winning KeyOS™ DRM Platform to provide robust content security for their IP video offerings to a variety of connected devices. BuyDRM’s™ customers include NBC Universal, Fox Filmed Entertainment, Sony Pictures Entertainment, Alliance Films, HBO GO Europe and HBO GO Asia, the BBC, RTL Klub, FotoKem, By Deluxe, Intertrust’s SyncTV, SingTel, SC Johnson, Smith Micro and Waoo DK.

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About Bigflix

BIGFlix Video-on-Demand has over 1500 and growing bank of movie titles on its free-streaming and paid-download platform that includes latest and classic Bollywood movies, World movies and movies in 13 other Indian languages. Moreover, a plethora of Indian television content is available through BIGFlix’s enhanced video streaming service. BIGFlix Video-on-Demand has made Indian cinema, television and music accessible to the 25 million strong Indian Diaspora spread across the world. The BIGFlix Video On-Demand website registers 16 million page views, 10 million streams and 3 million unique visitors every month.

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For further information, please contact

Pallavi Deshmukh Corporate Communications - E-mail: Mobile: +-91.932155.6801 All trademarks are properties of their respective owners.

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Publication Date: Monday, November 1, 2010