FUNimation Entertainment Partners with BuyDRM to Power Download-To-Own Offering

KeyOS Rights Management Platform Enables Download Model.

Fort Worth, TexasOctober 28, 2008 — FUNimation® Entertainment recently launched a pay-per-view offering of high-quality video via their website The goal of this offering is to compliment FUNimations’ broadcast, IPTV and DVD distribution business models while enabling viewers to download high-quality video content for online and offline viewing. This new offering features such popular Anime titles as Witchblade, Gunslinger Girl and Shuffle and is powered by the KeyOS Rights Management Platform from BuyDRM. also offers subtitled series before their release on DVD such as Jyu-Oh-Sei, Baccano, and Shigurui.

Using KeyOS, FUNimation was able to deploy an integrated offering with secure eCommerce, user management, purchase statistics and granular rights control while maintaining the Funimation brand and website operation. Funimation is able to add and deploy additional content in minutes using the KeyOS family of encryption applications and they receive daily reports showing all purchase and usage activity via email.

“FUNimation’s movement into the online media space gives them a new and exciting arena to market, monetize and monitor their content globally, while still preserving the value of their traditional media content” said Christopher Levy, BuyDRM’s Founder and CEO. “As the North American leader in anime video, we believe FUNimation is simultaneously raising the bar for their competition while creating new channels of revenue for the studio.”

“Although our content is currently available on iTunes, X-Box Live Marketplace, and the PLAYSTATION Network, we wanted to have a direct-to-consumer offering that provided our customers with a FUNimation-branded experience along with our entire catalog” said Gen Fukunaga, president and CEO at FUNimation Entertainment. “BuyDRM’s KeyOS Platform made it easy for our staff to monetize our content while providing robust eCommerce, geo-targeting and encryption technologies.”

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and education industries with customers spanning the globe. With 11 years of market-leading experience in implementing commercial DRM solutions and media technologies, BuyDRM™ has amassed substantial success stories for many of today’s largest brands. Television networks, movie studios, cable MSO's, Telcos, and premium content distributors use BuyDRM's™ award-winning KeyOS™ DRM Platform to provide robust content security for their IP video offerings to a variety of connected devices. BuyDRM’s™ customers include NBC Universal, Fox Filmed Entertainment, Sony Pictures Entertainment, Alliance Films, HBO GO Europe and HBO GO Asia, the BBC, RTL Klub, FotoKem, By Deluxe, Intertrust’s SyncTV, SingTel, SC Johnson, Smith Micro and Waoo DK.

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About FUNimation Entertainment

FUNimation® Entertainment, a wholly-owned subsidiary of Navarre Corporation, is the leading company for home video sales of Japanese animation in the United States. FUNimation has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution.

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Publication Date: Tuesday, October 28, 2008