SambaTech Chooses BuyDRM's KeyOS Digital Rights Platform to Power their Pay Media Offering

Brazilian Media Services Provider to Offer KeyOS Pay Media Platform to customers throughout South America.

Austin, TexasNovember 6, 2007 — BuyDRM™, a media services innovator, helping companies market, monetize and monitor pay media content, has been selected by SambaTech to provide their KeyOS Pay Media Platform with Digital Rights Management services.

KeyOS services have been seamlessly integrated into SambaTech's Liquid Platform- a media management console that offers CMS, file distribution through a robust GridNetwork and granular reporting. Using KeyOS, SambaTech's customers will now be able to offer secure Windows Media Audio and Video files to their end-users in 5 distinct business models, including PPV, Subscription, Token, Ad-Supported and Marketing.

With the launch of the Microsoft PlayReady DRM for SilverLight offering in early '08, SambaTech Brazils's offering will extend to include the secure delivery of games, images and ringtones and a wider range of audio and video codecs including, WMA/WMV, AAC and H.264.

Gustavo Caetano, CEO and Founder of Samba Tech said, "This new partnership will in turn make Samba Tech's service offering more valuable, productive and safe for our customers. BuyDRM is the right partner for us and our clients."

Christopher Levy, CEO and Founder of BuyDRM said, "The integration of KeyOS into SambaTech's LIQUID Platform will provide their customers with a turnkey pay media offering, uniquely equipped to meet their customer's media distribution needs. We look forward to expanding our offering in South America at a time when the market is very dynamic."

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and education industries with customers spanning the globe. With 11 years of market-leading experience in implementing commercial DRM solutions and media technologies, BuyDRM™ has amassed substantial success stories for many of today’s largest brands. Television networks, movie studios, cable MSO's, Telcos, and premium content distributors use BuyDRM's™ award-winning KeyOS™ DRM Platform to provide robust content security for their IP video offerings to a variety of connected devices. BuyDRM’s™ customers include NBC Universal, Fox Filmed Entertainment, Sony Pictures Entertainment, Alliance Films, HBO GO Europe and HBO GO Asia, the BBC, RTL Klub, FotoKem, By Deluxe, Intertrust’s SyncTV, SingTel, SC Johnson, Smith Micro and Waoo DK.

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About SambaTech

SambaTech, was established in 2004 to service the exploding Latin America Mobile and Online digital market, and provides media services to corporations, telecom carriers and Internet portals. SambaTech has local offices in Argentina, Brazil and Chile and a wide distribution network that includes Venezuela, Ecuador, Uruguay, Colombia, Peru and Mexico. Acknowledged by its high innovation capacity and agility, SambaTech merges technology, simplicity and design for the benefit for its partners and customers. The company's solutions in the areas of file security, high density file hosting and robust delivery have helped many companies in different sectors to better explore the possibilities that the internet and mobile phone technologies have to offer. SambaTech employs the newest streaming and delivery technology, offering solutions focused on the delivery of media to mobile handsets and PC's.

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Publication Date: Tuesday, November 6, 2007