BuyDRM Showcases First Microsoft Silverlight DRM Solution for Live Smooth Streaming

KeyOS Technology Demonstration Live in Microsoft Booth SL720.

Las Vegas, NVApril 20th, 2009 — BuyDRM™, a Microsoft-licensed PlayReady DRM solutions and service provider, will unveil the world’s first Microsoft Internet Information Services 7.0 (IIS) Live Smooth Streaming content protection solution built on Microsoft Silverlight DRM, powered by PlayReady at the NAB conference on April 20, 2009. In a joint demonstration with Envivio, Inc., BuyDRM’s KeyOS rights management platform will provide Silverlight DRM support to the 4Caster C4 compression engine during NAB in booth #SL720.

IIS Smooth Streaming is Microsoft Corp.’s HTTP-based adaptive streaming solution that takes advantage of the Web’s existing HTTP infrastructure to bring superior performance and scalability to media experiences. With IIS Smooth Streaming, consumers get minimal buffering and faster start-up times, because IIS Smooth Streaming adapts the quality of the video stream in real-time, based upon the consumer’s changing bandwidth and CPU conditions.

“BuyDRM’s integration of PlayReady into its KeyOS solution enables strong protection, flexibility and control for content providers utilizing Silverlight for their offerings,” said Steve Sklepowich, group product manager for Silverlight Media at Microsoft. “BuyDRM’s offerings and Silverlight create new opportunities for content providers to monetize their content in a variety of models.”

“We are pleased to be the first to offer a live rights management solution that fully integrates Microsoft Silverlight DRM and IIS Smooth Streaming technologies,” said Christopher Levy, CEO and Founder, BuyDRM. “BuyDRM pioneered the use of Silverlight DRM technology for live and on-demand content. KeyOS provides the entire Silverlight DRM ecosystem including live and on-demand Windows Media and Smooth Streamingformat encryption, licensing and profile management, license delivery, geo-targeting and real-time statistics and reports, which will enable a broader array of media distribution opportunities.”

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and education industries with customers spanning the globe. With 11 years of market-leading experience in implementing commercial DRM solutions and media technologies, BuyDRM™ has amassed substantial success stories for many of today’s largest brands. Television networks, movie studios, cable MSO's, Telcos, and premium content distributors use BuyDRM's™ award-winning KeyOS™ DRM Platform to provide robust content security for their IP video offerings to a variety of connected devices. BuyDRM’s™ customers include NBC Universal, Fox Filmed Entertainment, Sony Pictures Entertainment, Alliance Films, HBO GO Europe and HBO GO Asia, the BBC, RTL Klub, FotoKem, By Deluxe, Intertrust’s SyncTV, SingTel, SC Johnson, Smith Micro and Waoo DK.

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Publication Date: Monday, April 20, 2009