ZEE's Digital Entertainment Platform ZEE5 Selects BuyDRM's KeyOS Multi-DRM Platform

KeyOS provides a studio-approved DRM lifecycle platform for premium media operators around the globe.

April 10th, 2018—Austin, TX and Mumbai, India — ZEE5, Zee Entertainment Enterprises Ltd’s brand new digital entertainment platform has partnered with BuyDRM to secure its online media content. ZEE5 is India’s largest, most comprehensive digital entertainment platform for language content. It offers the best of Originals, Indian and International Movies and TV Shows, Music, Live TV, and Health and Lifestyle content - across 12 languages.

ZEE5 will utilize the BuyDRM’s KeyOS™ MultiKey™ Service, along with KeyOS™ MultiPlay™ SDKs, for its multi-DRM strategy.

As part of the KeyOS Multi-DRM Platform, the MultiKey Service supports the industry-leading DRMs, such as Microsoft PlayReady, Google Widevine and Apple FairPlay, which power the widest variety of premium content for consumers. BuyDRM’s KeyOS MultiPlay SDKs allow for protected premium content playback using a feature rich player with multi-DRM support integrated into a client’s app for Apple iTunes and Google Play.

BuyDRM has pioneered DRM as a Service (DaaS), providing highly available DRM technologies through modern, easy to deploy, secure APIs. Using a variety of common programming languages, the KeyOS Platform enables major studios, content licensees and OTT operators to quickly deploy studio-approved DRM within their existing content workflows.

"We selected BuyDRM as our DRM partner as it offered a Multi-DRM solution to serve content across multiple devices. The ability to download content and watch it offline is extremely critical in a country like India where data costs are still a concern, and that’s one of the key features offered by ZEE5. For this we needed a strong DRM platform in place, which BuyDRM was able to provide." said Mr. Amit Goenka, CEO – Zee International and Z5 Global.

Christopher Levy, CEO and Founder, BuyDRM, said: “ZEEL is a global media and entertainment powerhouse reaching over a billion viewers worldwide. BuyDRM takes great pride in being a technology partner for their digital platform ZEE5 that was recently launched in India. We are confident that our DRM technology will not only address the rights of content owners, but also enable consumers to view content when and where they choose.”

ABOUT BUYDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise, transportation and education industries with customers spanning the globe. With 17 years of market-leading experience implementing commercial DRM solutions and media technologies, BuyDRM has amassed substantial success stories for many of today’s largest brands.

OTT and IPTV operators, television networks, movie studios, MVPDs, telcos and premium content distributors use the BuyDRM award-winning KeyOS multi-DRM Platform to provide robust content security for their IP video offerings to a variety of connected and disconnected devices. BuyDRM customers include BBC iPlayer and BBC iPlayer Radio, BBC Worldwide, BBC TVE Singapore, Sony Pictures Entertainment, Sony Crackle, Sony Pictures Television Networks, Sony DADC, fuboTV, Sinclair Broadcast Group, Margo Networks, Warner Brothers, Showtime Networks, Deluxe, Vubiquity, Cinedigm, SONIFI Solutions, ABC Australia, Limelight Networks, AMC Networks, SingTel, Telus, and Bell Media.

For more information please visit http://www.buydrm.com

About ZEE5

ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

The ZEE5 App can be downloaded from Google Play Store and iOS App Store. It is also available at http://www.zee5.comwww.zee5.com, as a Progressive Web App (PWA), and on Android TVs and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Follow ZEE5 on Facebook.com/ZEE5, Twitter.com/ZEE5India, Instagram.com/ZEE5

BuyDRM, KeyOS, the BuyDRM logo, the KeyOS logo, MultiKey, MultiPlay, MultiPass and MultiPack are trademarks or registered trademarks of BuyDRM, Inc. The names and logos of other companies and products mentioned herein may be the trademarks of their respective owners. ©2018 BuyDRM, Inc.

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Publication Date: Tuesday, April 10, 2018